Social HR
The integration of social media and social networking platforms into human resources practices and strategies is referred to as “social HR.” It uses social media to boost recruitment, communication, collaboration, and employee engagement within an organization.
Social media platforms like LinkedIn, Twitter, and Facebook are used in social HR to build and promote an employer brand, attract top talent, and interact with job seekers. Social HR entails using social media as a recruitment tool to interact with potential candidates, showcase the culture of the company, and reach a larger audience. It makes it possible for businesses to connect with inactive candidates and construct a talent pipeline.
Social HR also extends beyond recruitment. It includes using social media platforms within the company to make it easier for employees to communicate with one another and work together. Employees can share knowledge, work together on projects, and have discussions in social intranets or enterprise social networks that organizations can create. Transparency, employee participation, and a sense of community within the organization are all benefits of social HR.
Last but not least, social HR also includes using social media to promote employer branding and employee recognition. Employers can use social media platforms to publicly acknowledge and appreciate employee accomplishments. This not only improves morale among employees but also establishes the company as a preferred employer.
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